Welcome

Many companies in the creative and marketing services industry find that marketing themselves, ironically, is not the easiest of undertakings. This is especially true when they reach out to the brands they want to work with, rather than waiting for them to walk through the door. To detect, develop and to win high-value assignments, requires considerable investment in time and resources. Yet the process of managing and coordinating the specific tasks involved is often misunderstood, or overlooked. As a result, new business activity becomes disjointed, unreliable and ineffective. Whether they require in-house or external solutions, 'intelligent new business' is an attitude to marketing that helps over 400 companies in Europe and North America succeed at new business.

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Latest Additions

• The Intelligent New Business Seminar - 'Retain to Gain':-

  EXPERT ADVICE

  One of the most frequently mentioned objectives we hear from digital agencies is to move from project work to longer-term relationships. But while some appear to effortlessly grow clients, others struggle. This well-attended seminar, hosted by Rainmaker and led by a panel of client development experts, was held at JWT, London, Feb 2010. Click on the arrows to visit our Expert Advice page for a précis.

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• Dimension 30 - It's Not What You Do, It's What You Stand For:-

  BEST PRACTICE GUIDES

  Our record of the headline messages of hundreds of UK marketing agencies goes back 10 years. To help new clients understand how an agency can use effective messaging in practice, we decided to judge the best during that period for the purpose of proactive new business.

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• Embracing A New Age of Procurement:-

  EXPERT ADVICE

  A new age of procurement has dawned but a minority of agencies address this fact. We must embrace procurement not as a headache but as an intrinsic aspect of corporate behaviour. So with this in mind we hosted a seminar, Oct 2009. Featuring a panel of procurement experts, it aimed to clarify a best practice for new business departments. Click below to go to our Expert Advice page for a summary.

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• Dimension 29 - How Do You Reward Success?:-

  BEST PRACTICE GUIDES

  How do you properly measure and reward new business people so they remain motivated and deliver against financial targets? Dimension 29 observes that success means many different things and that the rewards must fit the role.

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• The Intelligent New Business Survey 2009:-

  EXPERT ADVICE

  Rainmaker recently held a series of sell-out seminars in London. The findings of our 2009 best practice survey were discussed and presented to 221 new business professionals from 130 marketing services companies. Visit our Survey section to download it.

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• Teamwork:-

  CASE STUDIES

  When Rainmaker met Rob Oubridge, MD of integrated agency Aqueduct, he posed us a question - "how do I make sure my agency becomes your favourite client?"

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• Developing Opportunities:-

  CASE STUDIES

  At Rainmaker we make our own luck, and on behalf of our clients, we make theirs too. That's what proactive prospecting is all about. So in addition to reacting to opportunities (a staple diet of many new business practioners) we also 'create' opportunities via intelligent and consistent dialogue.

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• The New Business Attitude:-

  NEW BUSINESS OPINION

  We look at the attitude that drives new business and seek to define what behaviours contribute to consistent new business success.

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