Welcome

Many companies in the creative and marketing services industry find that marketing themselves, ironically, is not the easiest of undertakings. This is especially true when they reach out to the brands they want to work with, rather than waiting for them to walk through the door. To detect, develop and to win high-value assignments, requires considerable investment in time and resources. Yet the process of managing and coordinating the specific tasks involved is often misunderstood, or overlooked. As a result, new business activity becomes disjointed, unreliable and ineffective. Whether they require in-house or external solutions, 'intelligent new business' is an attitude to marketing that helps over 400 companies in Europe and North America succeed at new business.

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Latest Additions

• Dimension 32 - Social Media:-

  BEST PRACTICE GUIDES

  To earlier societies, for example the Ancient Romans, business, politics and socialising were indivisible. Their entrepreneurs established vast personal networks and many employed a slave whose job it was to know every face of importance in the city - what they did, what they were good for - and to be able to point them out in the street.

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• The Intelligent New Business Survey 2010 - New Business In The New Economy:-

  EXPERT ADVICE

  The Intelligent New Business Survey is now in its 8th year - and this year with our government talking candidly of an 'age of austerity', we wanted to get to the crux of what we all need to do to make sure we reach our targets in 2010 and beyond. Our researchers conducted in-depth, qualitative interviews with over 100 key decision-makers at blue-chips and government departments to establish a complete picture of what guarantees new business success with the brands we all want to win. The findings were presented at the annual Intelligent New Business Seminar, at The Groucho Club, 8th July, to a packed room of new business professionals from companies including: Taylor Nelson Sofres, Jack Morton, Isobel, Fishburn Hedges, Shawk!, MEC Global, Dentsu, Carat, Momentum and Lambie-Nairn. Click on the arrows to jump to our Survey section and download it.

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• Retain to Gain:-

  EXPERT ADVICE

  One of the most frequently mentioned objectives we hear from digital agencies is to move from project work to longer-term relationships. But while some appear to effortlessly grow clients, others struggle. This well-attended seminar, hosted by Rainmaker and led by a panel of client development experts, was held at JWT, London, Feb 2010. Click on the arrows to visit our Expert Advice page for a précis.

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• Dimension 30 - It's Not What You Do, It's What You Stand For:-

  BEST PRACTICE GUIDES

  Our record of the headline messages of hundreds of UK marketing agencies goes back 10 years. To help new clients understand how an agency can use effective messaging in practice, we decided to judge the best during that period for the purpose of proactive new business.

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• Embracing A New Age of Procurement:-

  EXPERT ADVICE

  A new age of procurement has dawned but a minority of agencies address this fact. We must embrace procurement not as a headache but as an intrinsic aspect of corporate behaviour. So with this in mind we hosted a seminar, Oct 2009. Featuring a panel of procurement experts, it aimed to clarify a best practice for new business departments. Click below to go to our Expert Advice page for a summary.

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• Making Opportunities:-

  CASE STUDIES

  At Rainmaker we make our own luck, and on behalf of our clients, we make theirs too. That's what proactive prospecting is all about. So in addition to reacting to opportunities (a staple diet of many new business practioners) we also 'create' opportunities via intelligent and consistent dialogue.

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