Case Studies
Rainmaker’s approach to new business generates significant results for its clients. In this section you will see how "intelligent new business" can solve a range of problems from helping an agency communicate its value proposition to developing opportunities that blossom into long term relationships.
Latest Case Studies
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A Joint Commitment Generates The Best Results:-
New clients often ask what the key is to a successful working relationship with Rainmaker. The answer is a joint commitment of time, effort and resource to the campaign - a partnership-like approach. If a client expects us to manage the campaign with a minimal involvement from them, this can be done - but the outcome will be weaker.
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Making Opportunities:-
At Rainmaker we make our own luck, and on behalf of our clients, we make theirs too. That's what proactive prospecting is all about. So in addition to reacting to opportunities (a staple diet of many new business practioners) we also 'create' opportunities via intelligent and consistent dialogue.
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Developing a New Proposition for a Well-Known Agency:-
Their brief to us was initially to help them with the new positioning - how should they articulate the new offer and how should they go about selling it to new audiences?
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Can Outsourced New Business Match Up To Internal Resources?:-
Many consider both outsourcing to a new business lead generator and bringing a new business person in-house. The chances are they view these options as quite distinct, each with its advantages and disadvantages.
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Free Advice!
Rainmaker offers free best practice advice. If you've a question about proactive new business technique – email us. We are very happy to help.
Ask a question »Best Practice Seminars
Rainmaker pioneered accurate insights into what clients look for in new business approaches by marketing agencies. These provide the backbone for our seminars. Contact Charlotte Fletcher for more information.
»First Meetings - nuts & bolts
If you're an old hand at attending new business meetings this advice isn't for you. If you're new to this area or have struggled to convert as much as you'd like face-to-face, then click below for some simple tips to help you.
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