The Survey

The Survey

• The Intelligent New Business Survey 2009
• The Intelligent New Business Survey 2008
• The Intelligent New Business Survey 2007
• Rainmaker Survey 2006 Summary
• The Balance Sheet
• An Explosion of Entrants
• Training For Success
• Three Simple Questions
• Show Me The Money
• The 2002 Results

The Search for an Objective Understanding

Back in 2002 the first Rainmaker Survey set the scene for accurate insights on what prospective clients look for in new business approaches. Today, it's more important than ever to gain objective understanding of what's motivating decision-makers to buy marketing services. And so the 2009 Intelligent New Business Survey, using a similar approach to that which we adopted in the 2008 Survey, is based upon your questions. It's about what you most want to know concerning the mindsets, anxieties, intentions, preferences and prejudices of the people that buy your services.

We went for a bigger sample this time, contacting the 250 most targeted UK brand decision-makers and putting your questions to them. We gained detailed responses from Abbey, Adidas, Arcadia, Arm, BMW, British Airways, Cancer Research, Carillion, Electronic Arts, First Direct, Kuoni, Mastercard, Microsoft, Motorola, Nestle, Orange, Sainsbury’s, Segro, Selfridges, Sony Europe, Vodafone and Walkers.

The answers provide information that will enable you to reach out to your marketplace more adroitly and to proactively cultivate new business opportunities with the companies you most want to see in your portfolio.

To present and discuss the findings we held four seminars in London in June 2009. These were attended by 221 new business professionals from 130 companies including: Porter Novelli, Jack Morton, DDB, i-Level, Haygarth, PHD, Saatchi & Saatchi, GfK NOP, Omnicom Group, Financial Dynamics, Mediaedge:cia, Dalziel & Pow, Bell Pottinger, Firefly, Interbrand, R/GA, Red Bee, Uffindell West, BDNtwk, Coley Porter Bell, Hicklin Slade, Good Relations, Story Worldwide, Duke UK, Iris, Fasttrack, Manning Gottlieb OMD, Rapier, EHS Brann, RPM, VCCP and The Red Consultancy.